Multi-brand lead-capture QA - regression and traceability
Page and form checks across St Trinity and Liviti websites, connecting visible form behaviour with email results and CRM evidence.
The brief
Enquiry forms appeared across property pages and campaigns. Checking whether a form submitted was only part of the task; email and CRM handling also needed to be reviewed.
The tracker provided a place to record what happened at each checkpoint and preserve the evidence for follow-up.
My role
I built and maintained the page/form inventory, ran QA checks, captured email and CRM evidence and documented defects. I created the Excel tracker when the checking became difficult to manage.
What I did
The record connected page names, screenshot references, email results, notes and CRM-link fields. This helped separate an apparent form submission from the later handling of the enquiry.
I kept the results and follow-up together in the tracker so the findings could be reviewed alongside their evidence.
The output
The output was a page-level QA record and documented findings. The entries keep observations and supporting evidence together for review.
The findings recorded problems with form behaviour, email content, redirects and integrations. The tracker preserved the observed result rather than reducing every issue to an unexplained pass or fail.
What happened next
I documented the findings for follow-up, keeping the evidence beside the issue so it could be inspected during handover.